Millikin U. presents Martin Atkins: Crowdfunding & Event Planning

2pm to 6pm. $5 Donation

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors, his 35+ years in the music business spans across genres and borders and industries.
He was a member of Public Image Ltd and Killing Joke. He founded industrial supergroup Pigface, The Damage Manual, and Murder Inc., and has contributed to Nine Inch Nails (for which he has a Grammy) and Ministry. He is the owner of Invisible Records and Mattress Factory Recording Studios (est. 1988). He is the author of Tour:Smart, Welcome To The Music Business….You’re F*cked!” Band:Smart, the Music Business Dept Chair at SAE Chicago and the new Music Industries Coordinator at Millikin University in Decatur Illinois. Martin is a producer, drummer, documentary filmmaker, DJ, and father of four. Whatever the future of entrepreneurial music business education is, you can pretty much bet that he’ll be in the middle of it.

Two interactive ‘lectures’ with plenty of Q&A and individualized input if you want it

“Crowdfunding101 – fuck the banks – and, they won’t help you anyway – I’ll walk you through some general tips then my own successful campaign for my third book Band:Smart – funded at 127% and my Pledge Campaign currently at over 150%. These platforms have really changed the landscape for independent musicians and artists – you really can make a living doing this off the radar without a record deal, a manager or an agent. I’ll show you how and, we’ll look at Patreon too and how this is revolutionizing the artist / feedback loop ! attention entrepreneurs in any business too !
beer break!

“How to Make Your Show An Event
this is great stuff too – with lots of my tried and tested shit thrown in….I’ve been doing this since I was 12 so hopefully I have some ok ideas to throw at you – we just sold out House Of Blues with my band Pigface – I’ll walk you through that too.

“Plus, everyone will get a free download of my second book – ‘Welcome To The Music Business – You’re FUCKED!'”



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